Inter - cultural communication

Knowledge:  It  refers  to  the  cognitive  information  about  the  people,  the 

context, and  the norms  of appropriateness that operate in specific culture. 

Without such knowledge,  it is unlikely that one can interpret correctly the 

meanings  of  other  people’s  messages,  nor  will  one  be  able  to  select 

behaviours  that  are  appropriate  and  that  allow  them  to  achieve  the 

objectives.  The  kinds  of  knowledge  that  are  important  include  culture 

general  and culture-specific information. The former provides insights into 

the  intercultural communication process abstractly and can therefore be a 

very powerful  tool in making  sense of cultural practices, regardless of the 

cultures  involved.